The European Commission and the Consumer Protection Cooperation (CPC) Network announced coordinated enforcement actions against leading video game companies for suspected breaches of EU consumer law around in-game virtual currencies, according to a BEUC press release dated September 30, 2026. The actions follow a 2024 complaint path from BEUC and member consumer groups.
English trade coverage from PocketGamer.biz names publishers asked to align practices: Activision Blizzard, Crytek, InnoGames, King, Mojang, Plarium, PLR Worldwide Sales, Riot Games, Supercell, and Ubisoft. Games cited across assessments include Candy Crush Saga, Minecraft, Clash of Clans, Valorant, For Honor, Hunt: Showdown 1896, Diablo Immortal, and Call of Duty Mobile. BEUC’s note was edited the same day to remove Fortnite from the targeted-games list — do not reinstate it.
What regulators say they want: clear real-world pricing, no practices that hide digital-content costs or force extra currency buys, respect for withdrawal rights, and stronger safeguards for children. CPC “Key Principles” on virtual currencies were published earlier as guidance; industry groups have called parts of that framing legally contested. PocketGamer quotes policy analysts noting the Principles themselves are not legislation, and that failing to follow a recommendation is not automatically unlawful.
Caveats for US readers: this is an EU coordinated assessment and request for practice changes — not a fine, ban, or final finding of illegality. Outcomes will depend on member-state enforcement and whether companies negotiate changes. For a US-facing industry ownership beat already on RCG, see Xbox Disc-to-Digital Rolls Out to All Players.
Why it still matters stateside: many of the named titles are played by US audiences on the same global builds, and EU Digital Fairness Act talks could influence future storefront rules everywhere. Treat today’s news as enforcement process, not a “currency ban.”
What we are not saying: we are not claiming any company has been convicted, inventing fine amounts, or reporting Fortnite as a current CPC target after BEUC’s Sep. 30 correction. Report coordinated actions announced; principles and assessments ongoing.
