Takara Tomy is getting into indie publishing. The Japanese toy giant behind Transformers, Beyblade and Tomica has launched a new label called Enjoyn Games and lined up three debut titles, Automaton reported on Nov. 4, following similar moves this year from companies such as Sanrio and Toei.
First out is Stack & Sus from solo developer Uracon, due on Steam on Nov. 10. Three to six players stack a giant physics burger for picky customers while Staff try to keep it upright and Spies sabotage the build without getting caught. Failures trigger Suspect Votes, and split votes can spill into a Turnabout Quiz. A story-driven single-player mode ships beside the online social deduction core.
Later in the fourth quarter of 2026 on Steam comes Little Cheese Works, a voice-chat co-op about mice in an exploitative cheese factory who must coordinate without alerting the cat. Enjoyn will also handle Japanese publishing for competitive painting party game Sloppy Forgeries on Nov. 14, where players recreate masterpieces with limited tools and no undo while accuracy is scored pixel by pixel.
Automaton’s English writeup carries an odd internal date line that mentions November 11 even though the article itself is stamped Nov. 4. The safer reading for now is the launch package Automaton published today — label name, three games, Steam dates — without pretending that stray calendar line settles which morning Takara Tomy’s PR hit first.
Japanese brand owners keep testing game publishing as another shelf next to toys and film IP, while mid-size indies elsewhere talk about stability after hits like Yacht Club’s Mina the Hollower buying the studio time. Enjoyn’s open submission mail suggests Takara Tomy wants outside pitches, not only in-house experiments.
Whether a burger spy party game can define a toy conglomerate’s indie imprint is a Nov. 10 question. On paper, Enjoyn already looks more playful than the usual licensed-asset dump — and Stack & Sus is the first real taste test.
